GameStop’s rocket ship has come back to earth.
A Reddit-fueled day-trading craze last month pushed shares of GameStop Corp. , the videogame retailer, as high as $483, but the hype has fizzed. Shares traded Thursday around $50, off almost 90% over the past two weeks.
Interest has diminished on WallStreetBets, the forum that sparked the frenzy, and trading volume and short interest have tumbled as well.
Here’s how GameStop rose and fell.
Individual investors were piling into GameStop as early as Jan. 13, according to data from VandaTrack. That day saw more net purchases of GameStop shares by retail investors than major technology companies—longtime favorites on WallStreetBets.